Visual foundations
These guidelines define the visual principles that shape how Super Alpine is presented across its publications, website, digital products and communications.
This document brings together the core elements of the identity, including colour, typography, photography and logos, providing a consistent framework while allowing individual projects and publications room to develop their own character.
The aim is not to restrict creativity, but to establish a clear visual foundation. Consistent application of these elements helps Super Alpine remain recognisable, considered and distinctive across different formats and platforms.