Introduction
Super Alpine respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with and the rights you have in relation to your information.
Super Alpine does not operate advertising, visitor profiling or behavioural tracking on this website. We do not use Google Analytics, advertising pixels, social media tracking pixels, session recording or similar tracking technologies.
Who We Are
Super Alpine is an independent online publication and archive dedicated to mountain culture, photography, history and related subjects.
For questions about this Privacy Policy or the way your personal information is handled, please contact us.
Information We Collect
We collect only the information necessary for the purposes described in this Privacy Policy.
If you contact Super Alpine, we may receive personal information such as your name, email address and any other information you choose to include in your message.
If you purchase a product directly from Super Alpine, information necessary to process and fulfil the transaction may be provided to us by our payment provider. We do not receive or store your full payment card details.
If you make a donation through PayPal, PayPal processes the transaction and provides us with information necessary to identify and administer the donation.
How We Use Personal Information
We use personal information for the following purposes:
- to respond to enquiries and correspondence;
- to process and administer purchases made directly through Super Alpine;
- to provide customer support for products purchased directly from us;
- to maintain appropriate business, accounting and transaction records;
- to administer donations made through PayPal; and
- to protect and maintain the security and operation of the website.
We do not sell, rent or trade personal information.
We do not use personal information to create advertising profiles or to track your activity across other websites.
Lawful Basis
Where we process personal information, we rely on the lawful basis appropriate to the purpose for which it is being used.
This includes taking steps at your request before entering into a contract, performing a contract when you purchase a product, complying with legal obligations relating to business and financial records, and our legitimate interests in responding to enquiries, maintaining our website and protecting its security.
Where consent is the appropriate lawful basis, we will ask for it before processing the information for that purpose.
Cookies and Tracking
Super Alpine does not use advertising cookies, analytics cookies or other tracking technologies to monitor visitors or build profiles about their activity.
The website may use technologies that are necessary for the delivery, security and reliable operation of the website. These are not used by Super Alpine for advertising or behavioural tracking.
Cloudflare
Super Alpine uses Cloudflare for services including DNS, content delivery and website security. When you visit the website, Cloudflare may process technical information associated with your request, such as your IP address, browser and device information, referring URL and information relating to the request itself. This processing is part of providing and securing the website and is carried out by Cloudflare as a third-party service provider.
Super Alpine does not use Cloudflare to create advertising profiles or to track your activity across unrelated websites.
For more information about how Cloudflare handles personal information, please see Cloudflare's Privacy Policy.
Payments
Payments for products sold directly through Super Alpine are processed by Stripe. We do not have access to or store your full payment card details.
Stripe may process personal information necessary to provide payment services, prevent fraud, comply with legal requirements and administer transactions. Its processing is subject to its own privacy policy and terms.
For donations, Super Alpine uses PayPal. PayPal processes donation payments and handles the personal information associated with those transactions in accordance with its own privacy policy and terms.
Products purchased through third-party retailers or platforms, including digital or printed products supplied through those services, are subject to the privacy practices of the relevant third party.
Who We Share Information With
We do not sell or otherwise disclose personal information to third parties for their own advertising or marketing purposes.
We may share personal information with service providers where this is necessary to operate the website, process transactions, provide requested services, maintain security or comply with legal obligations. These providers may include Cloudflare, Stripe and PayPal.
We may also disclose information where required to do so by law or where necessary to establish, exercise or defend legal rights.
How Long We Keep Information
We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected.
Information relating to purchases and financial transactions may be retained for longer where necessary to comply with legal, accounting or tax requirements.
Correspondence and other information received through the website is normally retained only for as long as necessary to deal with the enquiry or maintain appropriate business records.
International Transfers
Some of the service providers we use may process personal information outside the United Kingdom. Where personal information is transferred internationally, the relevant provider is responsible for applying the appropriate safeguards required by applicable data protection law.
Your Rights
Under applicable UK data protection law, you have rights in relation to your personal information. Depending on the circumstances, these include the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete personal information where there is no lawful reason for us to continue processing it;
- ask us to restrict processing in certain circumstances;
- object to certain types of processing; and
- request the transfer of information in certain circumstances where the right to data portability applies.
Where we rely on consent to process your personal information, you can withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise your rights, please contact us. We may need to verify your identity before responding to a request.
Complaints
If you have concerns about the way Super Alpine handles your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Further information about making a complaint is available from the Information Commissioner's Office.
Children
This website is not directed specifically at children and we do not knowingly collect personal information from children for marketing or profiling purposes.
Changes to This Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes to the website, the services we use or applicable legal requirements. The date shown at the top of this page indicates when the policy was last revised.
Contact
If you have any questions about this Privacy Policy or how Super Alpine handles personal information, please contact us.